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Company Profile Safilo Group S.p.A.


Safilo Group S.p.A.
Safilo at a glance

Who is Safilo?

Safilo Group is a worldwide leader in the design, manufacturing and distribution of sunglasses, optical frames, sports eyewear and related products.

Thanks to strong craftsmanship expertise dating back to 1878, Safilo translates its design projects into high-quality products created according to the best Italian tradition.

The brands

The Group manages a unique portfolio of its own and licensed brands, selected according to criteria of competitive positioning and international prestige, with careful customer segmentation.
Safilo Group’s leading core brands are Carrera, Polaroid, Safilo and Smith.
Safilo is licensed to produce eyewear for some of the world’s leading fashion houses, including: Dior, Dior Homme, Fendi, Banana Republic, BOSS, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Love Moschino, Marc Jacobs, Max Mara, Max&Co., Moschino, Pierre Cardin, rag&bone, Rebecca Minkoff, Saks Fifth Avenue, Swatch and Tommy Hilfiger.

The production chain

The Group directly oversees the entire production and distribution chain, from research and development to distribution and logistics, ensuring product quality and flexible and efficient production and distribution.

Production

The manufacturing footprint emcompasses seven proprietary plants, four in Italy, one in Slovenia, one in the United States and one in China. Production is also selectively outsourced to third-party manufacturers in Asia, Italy, and the U.S. in order to optimize the production capacity of Safilo’s facilities, and tp contain costs and meet the specific needs of Asian consumers (Asian fitting). For both internal and outsourced production, the quality control is strictly managed directly by the Group.

Distribution

With an extensive network of subsidiaries in 40 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – and more than 50 distribution partners in key markets, Safilo is committed to quality distribution of its products in nearly 100,000 selected points of sale all over the world, including opticians, optometrists, ophthalmologists, distribution chains, department stores, and other specialized dealers.




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